New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
Registries offering generic strings (like ".club" or ".consulting" for example) can be difficult to launch because domain names are created leaving their user with the "what do I do now with my domain name?" question.
Most of the time, this question has been answered prior to buying but it means creating a website or an email and the answer to the question: "now I have to do it" remains.
Some platforms such as Linktree can be the answer to that question.
In the past, we've seen a Registry, the .TEL Registry, who offered its Registrants (the owners of the domain name) to set up some sort of Directory : the registered domain name was set up on specific DNS which lead to a platform the Registrant could set-up to point to links, phone numbers, ads...
The alternative to change DNS to preferred ones was possible but came second. This initiative then failed and .TEL domain names returned to be registered just like all others and benefiting from the Registrar's options.
I believe niche TLDs, who want to offer that little "something more", should return to creating their dedicated platform so their buyers don't have to end with the "Now I have to do it" question right after registering their new domain name.
Reminder: the .TEL registry was launched in...2007, the next Round of new gTLDs is launching in 2026. I am confident there's a lot more to invent for upcoming niche TLDs to be ready when the next Round begins. Idea here.
Want to offer something more than just domain names in 2026? Jovenet Consulting will build your innovative project.
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
I know many don't want these to be displayed as examples but hey...this is a subject for the next Round of new gTLDs: what type of generic and community projects could be successful ones? To me, they rely on two things:
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
The typical route for growing a domain registry leans heavily on registrar distribution. But what happens when that channel isn’t enough - or isn’t working for your target audience?
.CV, originally the country code top-level domain (ccTLD) for Cape Verde, has undergone a quiet transformation. It now operates more like a generic top-level domain (gTLD) — repositioned and reimagined for global individual use, specifically for resumes and personal branding.
We’ve learned some tough but valuable lessons: registrars don’t always drive demand for niche-use gTLDs. Despite signing on with more than 20 registrars, .CV saw minimal movement in its audiences - curriculum vitae, cryptoverse. The product needed more than shelf space — it needed a purpose and direct distribution.
So we turned the model on its head: instead of waiting for users to find .CV through traditional channels, we built our own demand-side path. A product called Hello.CV now offers users theirname.cv — a complete, AI-powered resume site — bypassing the need to shop through registrars at all. Users sign up for a personal domain, generate a profile site, and link it to job applications or social bios in minutes. Think of it as Linktree meets LinkedIn, but with your own domain.
In doing so, we’re not just registering domains — we’re solving a problem. And that, more than anything, is what many new gTLD applicants should think about heading into Round 2: what job does your domain do? Who is it built for? And can you reach them directly?
We’re not anti-registrar — we’re just realistic. For gTLDs with a specific or emerging use case, assuming registrars will do the heavy lifting is optimistic at best. Building demand-side products, integrating into real-world workflows (like job applications), and going direct to users might be the only way to win in a cluttered namespace future.
.CV is a test case. It’s a ccTLD behaving like a gTLD, built to serve people — not just protect brands. The early signs are promising. We’ll keep sharing what we learn.
The Directory is free to register to and there is no need to be friend of a friend to be listed. I list all new gTLD providers wanting to register. I yet have not found a way to acquire even more visibility for subscribers but I will offer a way to advertise when I return in September. It is quite possible that I offer the first three positions on top of the list or...banners.
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
As published on the 06/24/2025, it is with no surprise that the AFNIC was renewed as the Backend-Registry provider of the .PARIS new generic Top-Level Domain.
What caught my attention in the announcement is this paragraph :
"Afnic’s remit will also be expanded to include communication and promotion of the .paris TLD, as well as the development of initiatives designed to increase its adoption by businesses and private individuals."
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
New gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
